"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it."

Customer Relation Management

Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support..

Customer Relationship Management System helps to build….

Relationships to win

Our methodology in deploying a CRM system will be,




    Technology Modules

    Backend Management Systems

  • POS Systems integration
  • Module for managing the entire project
  • Updating Customers records and update
  • Logistics Fulfillment tracking and update
  • Campaign Management
  • Reporting Module

    Targeted Communications

  • Mailroom / Inventory Management
  • Database Management
    Data entry, sorting, scrubbing, etc.,
  • Letter Shopping
    Personalzation, Stuffing, sealing, etc.,
  • SMS & Email
  • Tracking & Reporting

    Analytics beyond means and frequencies

  • Customer Profile + Transaction History = Insights (that drive program strategy)
  • Projects Include
    • Descriptive and causal analysis / modeling
      • Customer segments, insights
      • Frequencies, Cross tabs, basic regressions
    • Predictive Modeling
    • Reward Modeling
      • Hard and Soft benefits
    • Campaign Modeling
      • Right offers to the right people at the right time
  • Vehicle Allotments to Bulk / Individual Customers
  • Project Management System (PMS)